I'll begin with a short video that we've all probably seen at some point.
The self-improvement movement is a highly lucrative, successful, and broad movement. I bet you didn't know that the "self-improvement" market makes over $9.6 billion a year in 2005, meaning that it is probably well above that by now (Thomas). It spans years and years of development, from diets and exercise regiments to videos training you on job interviews to people getting hired to help people "self" improve. There's even been books written about how the self-improvement movement is a "sham" (the link is to the book "Sham" by Steve Salerno about how the movement is a sham - click my links throughout the post and you'll see they're linked to fun things mostly!). However, the self-improvement movement took a turn when the internet was invented and when Web 2.0 was rolled out.
Web 2.0 is, for those of you who don’t know, the format that the internet is today. It introduced Flash, making videos and animation possible online. It made it possible for the internet to be used as a form of communication, linking people to each other instead of just having information on it. There is user generated content, anyone can contribute, and social media is a main example of the Web 2.0 ideas (Kaplan and Haenlein).
But what Web 2.0 did to the self-improvement movement was expand it even further. To me, self-improvement isn't just health based. It's not just getting in shape, getting mentally stable and emotionally happy. Because of all the information we have access to, and because of the sharing of information through social media sites, self-improvement has become anything that you are doing to improve your life - from the old thinking of what it is to new thinking such as choosing a new hairdryer because of the customer ratings and finding your next vacation spot through a travel blog. However, it is important to note though, that the overall goal of all of these little things, like helping yourself choose a new blow dryer, do have the overall goal of improving oneself in the physical, emotional, mental, and economical way the self-improvement movement focuses on as the APA believes. So what social media has done is created smaller, simpler steps to get to the larger picture, instead of tackling the issues mostly head on like many years ago through direct contact.
I wanted to begin with a summary of how I've used social media as a self improvement tool, as something to help make my life better, which will put into perspective some of my thoughts on the topic as a whole. In addition, my usage will show the vastness of what self-improvement through social media can be. Disclaimer: Everything I say about my own life is sadly true. All of it.
I guess I started using the internet for “self-help” or "self-improvement" purposes whenever I first got my own email address, which was around 4th grade. I’m not proud of my Backstreet145@aol.com email address, but it doesn’t exist anymore so judge all you want and don't email me there because I won't get it. Anyway, I remember searching for everything from “why is my eye twitching?” to “how do I get a boy to like me?” to tons or other things. Never before had finding information been this easy, especially for a 4th grader/10 year old.
The Backstreet Boys were obviously the inspiration for my first email address... |
This might be an overshare of a status, but I'm sure this girl was looking for help when she posted this. Or someone hacked her account but that is another topic... |
It's kind of amazing that a technology is now the first step, as it seems, towards getting help. As Clay Shirky talks about in his book Here Comes Everybody is that its how technology is used that changes things - not just technology itself. Especially because there is such little, to no, monetary cost, opening it up to so many more individuals (Rossi). Regardless of what it's being used for in terms of the help, social media is paving the way for people to get help in ways that would never be possible thirty, twenty, and even ten years ago. And people taking this first step hopefully means that the second step, getting the help that was the only option before social media and the internet, is that much easier.
But it's really not about all the ways that social media can be used for someone to help themselves in so many aspects of lives, because the list could be never ending of ways to improve oneself. It's about what this new way of finding help has done to past models and what it means.
Think about what I said about social media replacing traditional therapy. Obviously neither is going to disappear completely, but moreso, these two are getting combined. The old form therapy and new form social media can be apart of the same thing - social media and the interactions on there serve as the therapy. This is an aspect of convergence culture, what Jenkins talks about in his book Convergence Culture. It's not exactly "pure" convergence culture, because its not old and new media combining, but its an old way mixing with a new way. People are adapting social media to meet the needs they have, and one of those needs is to help themselves. Instead of paying thousands of dollars to sit in a room and have some M.D. analyze everything you say, individuals are now turning to social media, whether it be blogging taking the place of the therapist or constant tweets being the outlet to get out frustrations like a therapist might listen to. Think of RAINN - Rape, Abuse, and Incest National Network (Wright). Once upon a time it was an organization that not only helped educate people on rape, abuse, and incest, but it also had a hotline that people could call into to talk about their issues, all completely anonymous (check out this link for more history on the organization). However, everyone knows that phones can always be traced and there is caller ID. Privacy, something else I'll talk about, wasn't completely protected and the hotline was deterring people who really wanted and needed help but didn't want to be identified. So RAINN adapted to the times - and created an online help instant messaging system and expanded their website vastly. Now, people can go online to learn more about these topics, as well as chat with a RAINN employee trained to handle tough issues. It's still not 100% anonymous, but it's an improvement, and there has been a lot of positive feedback. RAINN changed for the times and succeeded in their goals. This website was written by someone who has seen Twitter as a major reason why they've had steady relationships in recent times. She says how through Twitter she's met some of her "biggest supporters" and even gives advice on how to form meaningful relationships through Twitter.
In addition, there is interaction on multiple levels (Jenkins). As much as a educated and licensed doctor can go online and post on websites to help people who want to hear their opinions (Anderson and Speed), regular people who don't have the same credentials can do the same thing. On message boards, for example, anyone can respond to something posted, like a tip on how to feel better after someone's death, and those looking for information can get tips from someone who might have gone through something similar instead of having to potentially listen to a doctor talk at them about what they should do and not sympathizing with them. The multiple levels make the degrees of "help" better for whatever and whoever is searching; the searcher gains some satisfaction from the fact that just they found other people on the same level of discussion as them (Hsiu-Chia and Feng-Yang). Someone might be looking for an experts advice, or they might be looking for a blog with the best cooking tips from a grandma in Kansas. Or they might be looking for people with the same question/condition/thoughts as them (Rossi). What these levels do is make the interaction not only coming from different types of people, but making the discussions different as well. The topic can change discussion, obviously, as well, but the same topic can have multiple levels of interaction. Whatever someone is searching for, they will be able to find an answer at the place they want.
Another part of self-help and social media is collective intelligence (Jenkins). One reason why I think social media has exploded as a medium for self-help is because so many people can contribute. You aren't all just listening to the same self-help author in the same 4 books. Back to my childhood and when I used the website beinggirl.com to answer my dire pre-teen questions. On there, so many people were posting that there were so many different opinions to choose my advice from that I'd take everyone's advice on whatever I needed. I also could contribute to the discussions, even if I wasn't looking for help at that time, making me feel like I had a voice in that topic. They, those posting, knew things and added to the conversation. I thought I knew the answer to something and added a little bit more. Together, everyone knows a little bit more. The information pool increases and people can choose to accept it all, pieces, or none. (Lakhani & von Hippel quoted in Nov, O., Naaman, M., & Chen, Y). Social media gets combined with old self-help styles and in turn, so many different ways to outreach to people who are looking for help in whatever way are created. The convergence of old and new is a positive.
These self-help reasons can sometimes be "spreadable." What is spreadable (another idea from our friend Jenkins in this article), you might ask? Spreadable means that it moves across the internet, either becoming what we like to call a "sensation" (cue Justin Bieber), or perhaps you've heard of something going "viral" (cue video of Joe Biden saying "this is a big fucking deal"). Not all uses of social media for help can be spreadable, called "sticky", such as an article published on WebMD about how to heal sunburn (its more permanent) or something that attracts a lot of attention for a long time. But a lot of it can be spreadable. Blogs with lots of fans that comment and tweet about it is spreadable. Lots of social networks interworking for the same self-help purpose is spreadable - for example a dating advice message board with links to someone's dating blog with a link to the author's Twitter. With certain aspects being spreadable, people are able to be more in touch and intuned with the resources they are seeking out. In addition, they connect with others and form more intimate relationships, which can be so beneficial when look to self improve (Hsiu-Chia and Feng-Yang). But being sticky isn't a bad thing either, especially if the resource is helping someone. Anderson and Speed talk about increased usage of medical websites, which are "sticky," and how some people do rely on those sites for their medical needs. An article published long ago that is still findable on The New York Times on weight loss tips could be just as helpful as a Twitter feed with tips. It all depends on the person and what they are looking for.
What I wanted to save kind of towards the end was privacy. As I mentioned earlier, one reason I went to the internet when I was younger was because that it was more private than asking my parents, or even my friends. Today, sometimes that is still the case. Especially if I don't know what exactly I am looking for yet, because I am nervous to ask a question that I have no idea what the answe
r may be. I might after doing some online research go to my friends or parents or a doctor if its medical, but online is my first resource. Through a message board, a chat room, a blog, you can be whoever you want. You can choose a screen name or none at all to ask or answer a question. For so many people this is comforting, because no one knows what they are looking for. Even though it might not be an embarrassing thing, being able to not be antonymous when trying to better oneself might be the thing one needs to become better. Its very much relate-able to the whole "Second Life" craze and why so many people wanted to be someone else on it. However, sometimes what someone is looking for for help might not be possible to be private. The reassurance and confidence boosts that people look for on Facebook posts, for example, are very hard to keep private. Yes, privacy settings can be set so only friends see your wall and profile, but those are still people seeing what you are posting. Dan Tynan What Facebook privacy settings are really to be concerned with? from my social media syllabus) even talks about what sites like Facebook and Google+ aren't telling you about their privacy. But, as said before, whoever is posting a "I have a final today wish me luck!" status is looking for people to respond - not to be anonymous - so these warnings don't really do anything for those wanting all to see.If you think about it also, there has been a formation of social networks around certain topics, which is what Howard Reingold talks about in his book The Virtual Community. People looking for the same things will find each other. They form chat rooms and blogrolls and websites and groups on other social networks. These groups, who are the posters, authors, and creators of the site that in turn helps someone, support each other in whatever way the topic subsides to. For example, bakers will read each other's blogs and guest blogs on anothers. A friend from high school started a fashion blog, gardenofedendesigns.blogspot.com, and she has opened up her blog to sponsorships and even opened a store on etsy.com of her designs. Indeed, because of the success of her blog, she's launching a new line in February - all because the fashion community supported one of their own. But in addition to the producers supporting each other, the consumers of the same materials come together as well. The same people will go to the same social media sites and areas within the sites. People who need reassurance on Facebook, for example, will be friends with a lot of other people who do the same thing they do. Groups of people who need the same support, perhaps a group of people who need help losing weight or even Facebook addicts, will find each other via social media. This website was written by someone who has seen Twitter as a major reason why they've had steady relationships in recent times. She gives advice on how to form meaningful relationships through Twitter, and she says how through Twitter she's met some of her "biggest supporters". And sometimes, that support can make all the difference (Rossi) (Anderson and Speed).
There are always going to be "social media fails" just like there are successes. People do find a lot of answers and find things that do help them better theirselves, but sometimes people can take advantage of that. I won't go into too much detail because I just wanted to mention it, but when people manipulate Facebook to use it to abuse someone instead of bring them up, as in the same of a lot of online bullying, they are showing how the self-help aspect of social media can backfire (see the movie Cyberbully for just one dramatized version of so many sad stories). When people post blogs and tips they know that will be destructive to someone, they are showing the bad side of this topic. It happens, and it's always good to be aware of the negatives.
So, I guess in the end, when it comes down to it, social media is a lot more than what we think Facebook and Twitter to be. It's more than just watching Youtube videos. It's more than pre-teens going on chat rooms with their friends at sleepovers. It's a tool that can really be used for whatever purpose the user wants. The self-improvement movement that began with books and speakers has transformed to something virtual, reaching more people than ever before. For many, it's to help them with something quick and simple. For other, they use social media as a real step towards self improvement of something serious.
My dad learned how to make scrambled eggs better by watching a Youtube video. When I got into a graduate program last spring and posted it on Facebook, I was even more encouraged by all my friends congratulating me there. A friend of mine was going through a rough time in her life, and she turned to a blog on faith and spirituality to help get her through it. And there are plenty of "It Gets Better" videos out on the internet now to help people realize that it does get better in life. It matters what you are looking for, but social media is sure to help you what it and help you on your way to self-improvement.
I wish I woulda known all this sooner, not just because I could've used it to help better in my roughest and best times, but because I would know how to tell people, from friends to family to strangers, about how to use social media for the help that they need.
Always,
Caroline*Thoughts in this blog post are mainly the thoughts and analysis of my own personal experiences, mixed with some other research. However, according to
Anderson, B. and Speed, E., there has yet to be done substantial research on social media and health (and I am interpreting this as an overall health not just physical for the purposes of this entry), so the information below is really my analysis and deductions from not only social media class, but other classes I've taken as well. I mean, this is my blog... As usual, here is my music video of the post :)
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